How to Design an Effective Customer Journey Presentation
Customer Journey Mapping (or buyer’s journey mapping) plays a great role for businesses that are involved in B2C interactions. This mapping technique helps business owners to identify, track, and improve the marketing and customer handling process adopted in their company for obtaining optimal customer reach, satisfaction, and retention. This method is effective in determining the vital points that are decisive when gauging the customer gaining and losing ratio. It is designed to express all the details via a visual presentation, wherein four layers of information is shown in a strategic manner as well as the touchpoints through which customers are engaging with the brand like online website, social media channels, digital or physical advertisements, Word-of-Mouth, etc. These layers are in relation to customer experience, frontstage customer interaction, the company’s backstage process, and systems & processes. Visually presenting and analyzing all these layers makes it easy for the company to determine the weak angles that are compromising their efforts.
Customer Journey Mapping is all about presenting the details visually and using a well-sketched PowerPoint template to showcase all of this information becomes a lot easier for the presenter to create as well as for the audience to understand this concept and hidden message. The highly experienced research team and skillful designers of SketchBubble offer you some useful tips to get you a basic understanding of designing and presenting this CJM creatively and engagingly.
1. Decide What Information You Wish to Focus On:
A simple and vital step while creating a presentation. Customer Journey Mapping is an intuitive tool that can be used to identify many kinds of information that are helpful for research purposes or modulating any existing business marketing policies. It is important to have a specific goal before designing your presentation so that your message gets delivered effectively among the desired audience. Since sharing and explaining information in a correct approach helps in effective message delivery, SketchBubble offers you multiple sets of editable PowerPoint templates that can be used for Explaining and Engaging your audience with the various details of your CJM. With creative and self-explanatory designs, these PPTs are created to let you share your company’s CJM information in a sequential manner of customer interaction till the company’s operational flow.
2. Start with Understanding your Customer’s Emotions through their Activities:
The customer’s experience acts as an important information layer of the buyer’s journey mapping. While designing this section, you should be focusing on your customer’s emotional journey during the whole process and the activities performed during different interactive stages. This can help in understanding a user’s perspective on the painful areas faced while approaching your brand and indulging in the process of purchasing or availing the services. This is helpful when you wish to understand the customers’ needs or experience. SketchBubble has designed dedicated PowerPoint editable templates on customers’ experience and needs to let you share your findings creatively and engagingly.
3. Make the Touchpoints Accessible and Engaging:
To make your buyer journey map cover all the relevant customer-interaction details, you should keep the elements in the frontstage of your services very clear and concise. In this segment, you should be able to depict all the channels (physical or digital) through which your buyers are interacting with your brand or consuming the services on different touchpoints. This can help you modify or build new channels for optimizing the customer handling experience. This step is crucial as you can strategize some innovative methods to boost your customers’ reach, interaction points, satisfaction, and loyalty. There are ingenious designs used in the animated templates of Customer Experience Metrics, Digital Touchpoints, Buying Process, and many more.
4. Identify Saturation Points for Customer Experience and Marketing Techniques
Although the journey of a customer is definite yet they have a distinctive interaction while availing the services of your brand. Whether they approach your outlet or website, their expectations and experiences will be highly unlikely to be the same. Using the multiple observations in such cases and analyzing their aspects individually can help illuminate areas where your company can operate to ensure the customer addressing module is effective and is applicable for the masses. Based on the current practice followed in your company, there are saturation points or maturity zones where your customers can no longer get an even better experience with the given services. The same is applicable to the engagement ratio attained through your existing marketing techniques. Therefore it is necessary to identify these saturation points and devise related improvised plans for optimal results.
SketchBubble has created informative slides that you can easily edit and use for sharing the related information in a connectional format. You can use the Customer Experience Maturity Model, Customer Journey, Learner Journey Mapping, and many more.
5. It’s All About Road Mapping a Customer Journey
One common mistake noticed while mapping is that it is done based on a company’s or system’s perspective. Mapping based on actual customer activities and experience will help avoid the user-employee attention gap occurring during the process flow and operational delay. This can help you modify the process’s operational details so that the customers’ needs are efficiently and reliably attended. Customers’ engagement, decision-making process, churning thoughts, and growth journey are vital sections that a business owner should look upon. SketchBubble has created creative PPT slides for you to easily use in different presentations.
Conclusion
Customer Journey Mapping is a visual representation for depicting the various factors involved in a customer’s decision-making, buying, and growth journey. Analyzing these aspects of customer interaction with your business can help you make better decisions while strategizing your marketing techniques, customer handling process, internal operations, and many more. It is imperative to track your customers’ experience who are approaching your brand digitally or offline. SketchBubble offers you multiple animated and editable PowerPoint templates that you can use for presenting your Customer Journey Mapping and all related details conveniently.
