Visual Storytelling: A Quick Way to Enhance Your Brand Image

Visual Storytelling & Brand Image
Visual Storytelling: A Quick Way to Enhance Your Brand Image -SketchBubble

Has it ever happened to you that a captivating title compelled you to open the blog post, and you got mesmerized after reading the first paragraph, but as you proceeded further, you lost interest as there was a large chunk of plain text with no single visual image?

The role of visuals is important not only in blogs and social media posts but also in your business presentations intended to increase your brand image. No matter how beautifully you have compiled your experiences and emotions in your brand story, if you don’t have given it a touch up with gripping visuals, you might not be able to get the expected traction.

Some Incredible Stats that Attest the Power of Visuals

A picture is worth a thousand words — this fact is evident from the below-given statistics.

  • The human brain can process an image in just 13 milliseconds.
  • 55% of visitors on a website spend less than 15 seconds actively reading.
  • People remember 80% of what they see, 20% of what they read, and 10% of what they hear.
  • In comparison to text-only posts, posts with images generate 94% higher engagement.
  • Infographics are shared three times more than any other content type.
Infographic, Visual Storytelling, Sketchbubble, Brand Image
Infographic, Visual Storytelling, Sketchbubble, Brand Image
Infographic -Visual Storytelling “A Picture is Worth a Thousand Words”

6 Significant Visual Aids to Spruce Up Your Brand Story Presentations

  1. Infographics
  • Images — A useful tool to illustrate images of your products/brands.
  • Diagrams — Another valuable aid to represent complex data with ease.
  • Text — Text complements the visual data to make it easy to understand for the audience.
  • Data — Data includes your research on the market environment, competitor analysis, and so on.

Tips to Make Visual Storytelling of Your Brand a Success

According to research, messages and information delivered in the form of a story are 22 times more memorable than just data and facts. Below are a few tips to ace your visual storytelling.

  • How is your brand different from others?
  • How will it help potential customers solve their pain points?
  • Why do you want people to give it a try?

The Inference

The power of the story is apparent from a scientific fact that stories activate the sensory centers in our brain. A well-told brand story personifies the audience’s concern, provides them solutions, and makes an emotional connection with them, which are crucial for the brand’s success. So, you must leave no stone unturned in crafting a compelling visual story for your brand.

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